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The Growth of Video Marketing

inco soft blog the growth of video marketing

The rise of video content marketing has seen considerable growth in last 2 years and now formulates an integral part in every digital strategy and budget. Cisco (the American technology giant) predicts that video will account for 69% of all consumer internet traffic by the end of the year!

Video is everyone’s favourite medium, so how will video work with your business marketing? Keep your email and web copy short, and instead showcase yourselves through engaging, snackable video content to communicate to your audience. Integrate into your social media channels to further increase traffic to your website and social interaction with likes, comment and shares. To see a successful engagement rate; ask every member of your sales and accounts team to socially share the video to drive and deliver results. This will be very effective on LinkedIn.

What type of videos should you create? Videos can vary from case studies, testimonials, blogs to documenting events and interviews. Video that appeals, has value and can resonate and engage with your customers.

The strategy part….

How do you make sure your video connects with the people who matter? Video is one of the most powerful and persuasive methods of communication there is.

We don’t want to give all our secrets away here – we’d much rather share them with you in person. But here’s a brief look at the main steps we go through when we’re coming up with a video strategy.

  • We immerse ourselves in your business; discovering why, what and how you do what you do; what makes you different; the customer types and buying personas you are targeting and what you want to achieve.
  • Next comes market; define the triggers, barriers and opportunities to reach, engage and lead your customers to act.
  • Shape the strategy; define approaches to targeting, tactics and messaging and have measurements to track results.

Want to get closer to your customers and get better results from your content and campaigns? Contact us to discuss a free video content marketing assessment.

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