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Catch up with the very latest news and useful articles on how your business can improve its marketing and digital presence.

What can make a great website even better?

blog presenting your school to world

There’s usually no shortage of opinions when it comes to what constitutes a great website!

Aside from the obvious elements such as striking visuals, compelling content and straightforward navigation, very often the most successful websites come down to a few simple features. These include:

  • Solid navigation
  • Clear calls to action (on most pages)
  • Simple layout
  • Optimised for SEO
  • Fast loading time
  • Linked to social media presence
  • Mobile friendly/responsive design

What some businesses/schools tend to lose sight of is that their website exists to serve their customers/community so it has to provide an exceptional user experience and that has to be central to the overall design.

How often should you be reviewing your online presence?

Marketers believe that a website should be reviewed every 1-3 years. If yours has been around for longer than that, it could be time for a review.

INCO is a leading digital agency specialising in Web, Software & App Development, Design, Marketing, Branding & Strategy. We are an experienced team of professionals that have a wealth of business and technology experience with creative talent at our fingertips. Over the past 20 years, we have become a fully integrated digital agency with a broad technical capability and business understanding across different sectors in the UK and abroad.

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