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Why do businesses need to blog?

inco digital why businesses need to blog

Technology is shaping the way we do business and customers are now in the mood to learn. When they’re online, people are looking for product and service ideas, prices and are prepared to take your advice if you write something that connects with their mindset.

Businesses need to be blogging – and on a regular basis. Why? We are social beings with an appetite for knowledge. We want to make good decisions about the things that we buy and sell and are prepared to read a blog if it helps with decision-making.

70% of the buying process is complete before a prospect is visible to your sales team.

Whilst your website will provide some of the data that your customer craves, providing regular, topical and meaningful content (optimised for SEO purposes) will increase the potential for growing your customer base and securing more sales.

Browsers now want candid, frank and honest opinions about the things that matter to them and blogging is a perfect way of connecting on their level and should, therefore, form an integral part of your content management strategy.

Customers want to know what you are thinking. Blogging is a perfect way of connecting and building great relationships that last.

INCO is a leading digital agency specialising in Web, Software & App Development, Design, Marketing, Branding & Strategy. We are an experienced team of professionals that have a wealth of business and technology experience with creative talent at our fingertips. Over the past 20 years, we have become a fully integrated digital agency with a broad technical capability and business understanding across different sectors in the UK and abroad.

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