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Why ‘User Experience’ is imperative to your website design

inco ui ux development

Designers understand that user experience (UX) is an integral part of every website that they create, for, without regular visitors and new connections, companies cannot grow their sales or expand their business.

38% of users will disengage from a website if they feel it’s unattractive

Whilst you could argue that every website must provide great user experience by default, UX is a specific design or thought process where the primary objective is to create a site that puts customers’ needs first. Ask any reputable web designer about UX and they will tell you that it’s far from a standard design approach.

User experience design is about enhancing your customer’s satisfaction and in turn loyalty, by increasing the pleasure of usability on your website.

So why do you need to get the UX right? Research confirms that visitors to your site make an initial judgement about you in a matter of seconds, so your site needs to make a good first impression so customisation is important, along with experience-driven features.

Is your website the best it can be? Give us a call and we’ll see how it can be improved

INCO is a leading digital agency specialising in Web, Software & App Development, Design, Marketing, Branding & Strategy.

We are an experienced team of professionals that have a wealth of business and technology experience with creative talent at our fingertips. Over the past 20 years, we have become a fully integrated digital agency with a broad technical capability and business understanding across different sectors in the UK and abroad.

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