Digital Strategy
INCO is a digital leader and thinker. We help businesses just like yours to achieve the best possible ROI, through smart use of digital media.
‘Digital’ has completely changed things – for the better.
It's never been more important to engage with your audience through a mixture of digital channels, whether that's your website, app, email marketing or socially.
We specialise in helping businesses to make the most of a digitally connected world. We understand how integrated digital media works and this helps us to design strategies that are built around your unique requirements. If we don’t think you need to be advertising on FaceBook and Twitter, we won’t recommend it!
Search Engine Optimisation
SEO is one of the most efficient strategies for getting maximum benefit from your online presence.
Search engine optimisation (SEO) is a set of activities that aim to improve the visibility of your website in organic search results (non-paid) for a specified set of key phrases (search queries).
Google, here I come!
INCO offers SEO advice. All of our bespoke web designs are optimised and search engine friendly from the outset. We believe it’s an issue to be addressed during the development stage of a site, rather than when it’s finished. We’re happy, however, to give you the benefit of our 20 years of digital experience and suggest techniques for optimising your site even further.
How can SEO benefit my business?
- Gives you organisational credibility
- Enjoy greater demographic reach and acquisition
- Increased brand visibility
- Faster loading pages
- Long term positioning and sustainability in your sector
- Promotion that never sleeps
- Legislative compliant with accessibility and usability Standards
Paid advertising (PPC)
Online advertising is big business and lots and lots of businesses are using it to grow their following, brand and sales.
Whether you want to bid for keywords (PPC) and have your ad show up on search engines like Google or Bing, consider display advertising across the internet, or take your message to social platforms like FaceBook, Twitter and LinkedIn, INCO can help you gain maximum exposure and ROI.
We are PPC experts
As a digital specialist, we will build an advertising strategy, conduct keyword research and suggest ad copy, as well as keeping you up to date with progress and results. We’ll also keep a close eye on what you’re spending, so every penny of your PPC budget counts.
Services offered by INCO include:
- PPC (Pay Per Click)/paid search
- Display advertising
- Social advertising
Content Marketing
You don’t need to bombard your customers with information they don’t need. We prefer to do it another way.
Benefit from increased traffic
INCO helps businesses to manage their content by only sending relevant, clear and concise messages to the right audience, at the right time, across multimedia channels.
Great information is shared
Effective content informs and helps your customers. This will mean it’s read and then shared. This can significantly boost the amount of website traffic you enjoy. Content marketing can also link from one blog to another blog and is a good way of getting people to share news and visit your website.
INCO provides a complete content marketing service. Call one of our advisers today to discuss how we can help you.
Email Marketing
Personal, measurable and effective
A well planned and written eShot, as part of a wider digital campaign, can penetrate the very heart of your customer’s world.
We design and build beautiful, branded eShots that adhere to anti-spam, design, code and best practice guidelines.
How will I benefit?
- Gain more referrals and sales interest
- Viable and cost effective, saving on postage costs
- Get measurable results based on accurate tracking/analysis
- Enjoy maximum ROI
INCO provides real-time activity reporting that shows who is opening mail, click-through rates, what they clicked on and how many times they viewed data. This allows us to create highly targeted email campaigns with the potential for securing maximum ROI and brand exposure for your business.
Photography
Good quality photos, video footage and imagery are imperative to the success of your website, prospectus, newsletter, social media campaign and other marketing projects.
They add a new visual dimension and let your personality shine through.
They say each picture tells it’s own story. That’s what our photographers aim to do - take natural, imaginative footage of young people working, learning and enjoying education!
We’ll arrange all of the fine details such as the shoot schedule, and ensure that we don’t cause any disruption on the day.
Any images or video footage that we take will only be used when approved by you.
Video Production
Create a sense of the big screen in your school with one of our video production packages.
We’ll take care of everything, from planning and pre-fliming, right through to delivering the completed product in a variety of formats, e.g. DVD, Blu-Ray.
Any footage that we take can also be used on your website. INCO generally recommends that videos are posted on Vimeo or YouTube. We can then embed them onto your school website using the streaming facilities from these providers.
In our experience, the most effective videos all have three things in common: an integrated video strategy, a results-focused video, and a marketing or communications plan that gets the most out of the video content to make videos that engage, inspire and compel people to act.
Social Media
We’re very social, are you?
Social media has a huge influence on how people buy things, so it’s really important you get your message across through the right channels. We’re pretty certain that if you’re not reaching out and interacting socially on platforms like FaceBook and Twitter then one of your competitors will be!
Get more followers
Our digital team will use their knowledge of social media platforms, content marketing and SEO, to ensure your business can be found and you attract followers that go onto find your website.
Access the mass market
INCO’s digital flair and expertise can expose you to a mass market and following that significantly increases your ROI and generates new sales potential.
A range of packages are available. Please call one of our digital advisers for more advice.