How often should I change my website content?
Managing your online presence can be a time-consuming task, but with a growing appetite for digital content, it’s important that you keep your site fresh, current and in line with what your customers want and expect.
The amount of times you change the content on your website will very much depend on the nature of your business. If you’re a retailer that relies on online sales, your updates may be daily, whereas a school might only publish a few posts a month. The point is you need to be reviewing your content on a regular basis.
Updating your content can have a positive impact on your search rankings, but it also adds value for those browsing your website. Customers expect a great user experience, so if they can’t find what they are looking for on your site, it can lead to frustration, lack of interest and loss of sales opportunities.
Encouraging user content and opinions is always a good way of keeping things fresh (and understanding your customers), but also consider changing the appearance of your home page, sharing blogs, posting news etc. It helps to make you stand out. Remember your website is never done!
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